Tuesday, 24 August 2010

The Truth Behind the Nexus one…Why Google Actually made it???

Remember the day when Google announced their first ever Android Smartphone...the Nexus one. There was something that constantly bothered me about that day. Why would an Advertising company try to enter into the Smartphone market??? I went through the question again and again in my mind but something just didn't add up. The first explanation I came up with was, that Google saw a bright future for m-commerce and they wanted to enter that market before anyone else. But then again, people have been talking about m-Commerce for nearly 2 decades but it just hasn't picked up as everyone expected.

On 19 July 2010, Google Announced that they were stopping production of the Nexus one, their flagship Android Smartphone; and that's when it struck me. They never intended to enter the Smartphone market in the first place, it was all part of a brilliant marketing strategy. Their target was popularising the Android OS and I must say, they have been extremely successful at that. Today, nearly 90 percent of all new Smartphones run Android and it's now become a perfect customer base for their core business - Advertising. Android OS has been gaining in market share ever since the beginning of 2010; the same time Google launched the Nexus one...what a coincidence, don't you think???

In 2011, with the arrival of Gingerbread (Android OS 3.0) Google will surely capitalise on this advertising base and introduce various mobile advertising innovations into their operating system. It is also quite clear that Android would be the leading mobile OS at the time overtaking RIM, iOS and Symbian. It would be as easy as catching fish in a barrel as far as Google are concerned. I really appreciate what the company has done for the world with all their free tools and stuff but this time, we have all played right into their hands (although I must admit I don't mind it one bit). Google played a very tricky game and they won (quite convincingly).

Please leave your comments and opinions...I would really appreciate it~

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